Online Marketing

Search engine optimisation, web site perfomance and analytics

Email Marketing

We plan, create and manage strategies using email marketing. We run tactical campaigns as well brand awareness programmes using our dotmailer email marketing system to deliver long-term customer value.

We have also developed our in-house Premium Rate 2 way SMS messaging application SMSRadar to help customers communicate via the mobile market.

Our core services are:

• Email marketing
• Campaign and creative
• Data management, segmentation and profiling
• SMS and MMS solutions
• Evaluation and reporting

Customer Acquisition and CRM

One of the founders of Standing Wave and the current Technical Director were responsible for establishing ipoints - one of the largest on-line loyalty schemes in the UK and Europe. Using this experience we help our clients establish acquisition and retention strategies using the correct blend of search engine optimisation, search engine marketing, online advertising and , where appropriate, offline marketing.