Interactive Marketing

"If we build it, they will come." This is a view that a lot of people take with their web site by not allocating enough, or in some cases any, budget for on-line marketing. Without any interactive marketing (IM) and Search Engine Optimisation (SEO) 80% of potential customers could find their way to a rival business (Forrester Research). IM and SEO are critical but neglected components of a successful web solution.

80% of users use search engines and web directories as their primary method to find information or resources online. Every day 57% of web users search the internet, making search the second most popular internet activity after email (Statistical Research Inc).

In recent studies top e-commerce websites were discovered to get 85% of their visitors from search engine referrals (Statistical Research Inc). For the vast majority of online companies, Interactive Marketing provides the highest possible returns of all promotional and marketing activities.

The investment required for Interactive marketing is minimal when compared to traditional media. It is highly scalable and versatile (and above all measurable!) with choices that can be made to enable strict and effective cost control.

We are able to create and control bespoke online marketing campaigns to operate within monthly or campaign budgets from a few hundred pound. Each campaign may use some or all of the following techniques:

• Search Engine Optimisation
  Optimising your site with keywords, specific content, page titles etc to ensure high placement rankings in the most popular search engines. Each engine tends to have different rules/standards and we offer a range of services that will optimise your listing.

 
• Listing Submissions
  Intelligent submission to a variety of e-commerce directories, industry accredited listing etc.

 
• Pay per click (PPC)
  Generates targeted traffic in a short space of time. Allows the site owner to set a monthly budget and determine the amount paid for a click through to the site. Words or phrases are selected and the amount paid starts from 5p and can typically reach over £1 to get a top 3 position for competitive keywords in high-profile sectors.

 
• Link popularity
  Used by search engines such as Google and AltaVista. We actively promote the sites popularity by creating doorway pages and encouraging reciprocity.

 
• URL rewriting
  Dynamic data has one drawback, search engines cannot spider (index) dynamic content. We can automatically generate a static version of all the pages in your web site which can be spidered/indexed by search engines.

 
• E-marketing Solutions
  We are able to generate and implement viral marketing campaigns, implement banner campaigns, etc.