Strategy & Consultancy

Having worked in the internet and new media industry for over 12 years we identified a need common to all of our clients. How can companies plan for, buy, manage and evaluate corporate new media projects in the most effective and efficient way?

For most organisations New Media projects are undertaken on an infrequent basis, and we became aware that most clients appreciate independent expertise to guide them through the process.

Those organisations that implement new media projects more frequently tend to have internal expertise, however there is often a need for external guidance in specific areas.

Some areas of need were defined as follows:

• Assistance with the development of an internet strategy at a corporate and/or brand level.
• Development of a clear positioning and proposition statement for the development of new media project.
• Development of clear functional requirements, technical specifications and creative briefs to issue to agency's.
• Development of on-line and off-line marketing strategies.
• Evaluation of project against pre-agreed performance criteria.
• Assistance in the selection of an agency, through experienced and knowledge of the skill set required and the scale of fees and costs necessary to carry out the task at hand.
• Assistance with proactive, day to day technical management of the project by adding additional resource to the clients team; these projects usually take up more management time than the client team can resource.
• Assistance with the planning and preparation of the roll-out both internally and externally.

Standingwave offers a service for companies planning to implement corporate new media and IT projects delivering our experience and expertise into their team. We focus on the clients business requirements and the integration of technology into their marketing and communications strategy. We aim to deliver tangible business benefits from exploiting new and emerging technology and gain real competitive advantage from its use.

We have a strong technical team and are able develop innovative and robust solutions quickly, efficiently and delivered to budget.

We are able to offer:

• Internet strategy consulting.
• New media agency search, selection and relationship management.
• Tender Specification
• Fee and contract negotiation.
• New Media project planning and management.
• Web Auditing
• Applications Audit
• Strategic advice on on-line marketing, off-line marketing, launch PR.
• Experience in delivering dynamic websites, backend database integration and delivery of web based applications.
• Application development
• Search Engine Optimisation
• Strong technical and marketing skills.